Luke McKendry Creative Practice Blog

Interactivity: Interactivity is a way of telling a story digitally, in which the audience can determine the outcome of the narrative. The audience can choose certain options for their own viewership needs and pleasure. This is applied to any media platform that allows the user to generate their desired result. Interactivity first occurred in the mid 1960s. ELIZA, which is a natural language processing software, created by Joseph Weizenbaum allowed users to speak to their computer. This was the first development of interactivity between humans and media as it allowed the audience to ask question or just have a conversation with the computer, just by typing in what they want to say. Eliza, known as the first 'chatterbot', was designed based off of therapy. Programmed to answer any of the users wants and needs. It had flaws as it could respond to what was being asked, but not gain a true understanding of a situation completely.  From these early developments of Eli...

Augmented Reality: Augmented Reality (AR) is similar to Virtual Reality (VR). It uses a mix of reality and VR to create AR. This is done by using objects surrounding you and adding boosting it with special effects being added to it.  An example would be Snapchat filters. The selfie is of you, but it adds a special effect to your face as if you are something else. Below is a normal selfie of me. Next to it is the AR implement in which it adds a filter to make me a moose. This displays what AR is capable of when creating an alternate reality but using implements of reality to do so. Augmented reality dates back to 1968 where Ivan Sutherland invented 'The sword Of Damocles'. This was a head mounted display which had lenses that covered the eyes. It allowed the person wearing the device to see shapes that wouldn't normally appear to be there , through computer generated graphics projected the image onto the lenses . This was the earliest known stage o...

360 and Virtual Reality:   Virtual reality (VR) is a created simulated experience which is altered to actuality. This is made possible with 360 cameras. 360 cameras record a view in every sense of angle and direction to create a 360 field of vision. The combination of 360 recordings and use of VR output allows people to create their own virtual reality. This has been used recently mainly in the gaming sector of media. Virtual Reality: The first concept of VR was back in the 1950s. A man named Morton Heilig had an idea to create a device that could enhance all senses coherently. He later then in 1962 created a machine called the Sensorama. The  Sensorama  used the senses; sight, sound, smell and touch to create a pre-digital VR experience. This was the first contraption that created a alternate reality as senses were enhanced to believe they were in a different atmosphere to the one they were in. As time moved on and technology improved, the development of V...