Luke McKendry Creative Practice Blog

Evaluation: Successes: In my eyes i think my artefact was a great success. I managed to include every feature i tended but one. If it was to be used by my target audience, I believe they would thoroughly enjoy using the application concept.  Each card was scannable allowing and came up with the correct information for the players. All the hyperlinks worked taking the users to the correct social media page, website and YouTube Clips. Also, the firework feature came off as intended despite having great difficulty to execute it.  I was also very disciplined in the way conducted myself on this module. I Completed the blogs close to when we were taught it in order to retain what was taught and make it the best I can. Also, I made sure I booked the camera equipment days in advance so it would be available for me to use. Furthermore, I had a a good schedule in terms of not overloading too much work with little time left. I assigned myself a week in which I set myself targets to meet. This bei

  The  Process: Blippar AR app process To start with I had to locate some Match Attax. I went into numerous local corner shops, like I did when I was younger, but they failed to sell them. I did find some online, but they were costly and I only needed on packet rather than several packets. I eventually found them in WHSmith and bought them for £1. In that packet the 7 players I got were  Péter Gulács i,  Clément Lenglet, Jeremie Frimpong, Serge Gnabry, Bruno Fernandes, Karim Benzema and Artem Dzyuba.  For my first day, of creating my AR interactable Match Attax idea, I spent gathering information on the players I got. I assembled the relevant information and added it to the Blippar text tool. This altered from my original idea a little by using the information: name, position, club, birthday and age, stats, nationality and shirt number. I did this for each individual player and placed them in the same position's layout in each different project. This was to have a consistent format

 Final Production: Video: Match Attax Cards: